Curriculum Vitae

Professional Experience

Vermont's premier luxury lighting manufacturer. With one of the country’s oldest and largest continuously operating commercial forges, artisans handcraft each product to order.

Video Production 

• Developed and produced videos for marketing needs.
  • Collaborate with the creative team and VP of Sales to develop video ideas, ensuring concepts align with brand guidelines.
  • Plan and set up video shoots, including location, lighting, and audio equipment.
  • Capture high-quality video and audio.
  • Direct talent, conduct interviews, and capture B-roll footage as needed.
  • Edit raw footage into polished, engaging videos, adding voiceovers, motion graphic elements, music, and sound effects as required.
  • Compose original music.
• Manage video archives and organize footage.
• Create content for distributed video walls, allowing independent content on each screen or synchronized content across the entire display.
• Manage BrightSign player content and video wall presentations for our HighPoint, DMC, and Las Vegas Market showrooms.

Marketing Automation

• Create a self-hosted instance of Mautic for a test period to determine the value of marketing automation.
• Migrate 20K contacts from various legacy platforms to HubSpot.
• Design, build, and manage workflows to improve engagement and efficiency.
• Build and manage segmentation and lists to meet marketing and sales needs.
• Build and optimize landing pages, blog posts, and CTAs to support lead generation and engagement.
• Develop and maintain automations to enhance onboarding, lead nurturing, contact enrichment, and conversion.
• Generate and maintain custom reporting dashboards to track key performance metrics.
• Collaborate with marketing and sales teams to refine HubSpot strategies and configurations.
• Integrate data from third-party tools using Zapier.
• Provide training and documentation as needed for internal sales leads.
• Develop contact enrichment strategies using Insycle, ChatGPT, and Python scripts.

 Social Media

• Content strategy and generation.
• Use Agorapulse, Social Blade and Keyhole for social media monitoring, analysis, and scheduling.
• Platforms include: Meta, YouTube, and LinkedIn

Graphic Design/Image Asset Management

• Create images for use on the website and social media.
• Batch process images for various systems and external stakeholders.
• Introduced Pimcore, since adopted as the source of truth for product data, image assets, instruction manuals, and Revit and CAD files.
• Manage a constantly evolving product image library averaging 24,000 images.

Web Content Management

• Layout and create web pages in WordPress, HubSpot, and Magento. 
• Maintain a self-hosted web environment for testing and hosting of several tools for internal company use.
• Set up, manage, and maintain a company Wiki using Bookstack Wiki.
• Set up, manage, and maintain Grav CMS for special internal communications. 

Vermont's largest music store, Advance Music Center, was a musical instrument retailer serving Vermont and upstate New York for over 30 years.

Network Administration

• Eliminated pre-existing network problems with a complete redesign of the network infrastructure.
• Completed network rewire of the building and removal of all old wiring.
• Moved mission-critical POS systems to a robust server environment with redundancies.
• Responsible for all computer and networking hardware selection and purchasing.

Web Design

• Created a new responsive website using a modern CMS to allow employees to update content with no knowledge of HTML.
• Created a responsive e-commerce site to allow sales online.

Marketing, Graphic Design, and Video Production

• Created all marketing materials for print, web, and video.
• Social Media Management, Content Strategy, and Analytics.
• Complete rebranding of Advance Music to better reflect their 30+ years as a Vermont staple.
• Set up various social media channels to better connect with Advance Music customers.
• Greatly expanded email marketing campaign.
• Created consumer surveys and analyzed resulting data.
• Created video content from start to finish, including advertisements and product demos.

A technology systems integration firm specializing in audio, video, and presentation systems for a wide variety of market segments.

A/V Installation

• Performed the installation, operation, troubleshooting, and repair of commercial AV systems.
• Pre- and Post-Construction Wiring
• Installed equipment as per wiring diagrams and blueprints.
• Performed rack assembly.
• Mounted projectors, flat screens, projection screens, and speakers.
• Termination by soldering and mechanical means.
• DSP programming.
• Equipment included codecs, DSPs, switchers, audio mixers, control panels, various types of microphones, Cameras, DVD/VCR/streaming players, and smartboards.
• Brands included Crestron, Extron, Symetrix, Polycom, Smart, Kramer, and Biamp.

Post Installation

• Performed audio, video, and control testing and system tuning.
• Trained customers to ensure they were comfortable operating their A/V systems and understood how to operate them.

Additional Skills

• Experience working in a variety of settings, including Corporate, Healthcare, Education, Houses of Worship, Performance and Theater, and Sports Facilities.
• BrightSign digital signage set-up and content development.
• Knowledge of 70-volt and 8-ohm systems.
• Excellent ability to troubleshoot and resolve system problems.
• Experience in classroom technologies in elementary, high school, and higher education settings.
• Polycom Certified.

Jane Peterer Music Corporation is a music publisher and administrator of several active catalogs.  JPMC Books Inc. is a print music publisher as well as a wholesale distributor for European Music Publishers in the Americas.

Network Administration

• Improved existing company-wide network through redesign, maintenance, and support of a multi-platform, multi-location infrastructure.
• Improved overall network security by expanding protection at all locations to include hardware firewalls and virus protection, and by removing all unnecessary software and services from servers and desktop computers.
• Computer hardware selection and purchasing.
• Provided secure remote access to several internal applications.

Web Design

• Designed, implemented, and maintained all company websites.
• Implemented an online e-commerce solution using InterChange with customized features.
• Implemented Joomla CMS on two company websites to allow employees to update content with no knowledge of HTML.
• Created strategies for future online initiatives to support long-term business goals.

Audio Analysis

• Memorized large portions of Bridgeport Music's catalog of songs; evaluated recent recordings for possible copyright infringements.
• Upon identifying an infringement, created detailed audio analyses and written reports illustrating how the infringed composition was used in the new composition.
• Worked closely with legal counsel as an Audio Expert throughout litigations surrounding identified infringements.

Expert Witness

• Provided expert testimony on behalf of Bridgeport Music in several high-profile copyright infringement cases.

Audio Transfer & Restoration

• Transferred to digital, restored, archived, and remastered aging analog tapes from the PICK Records catalog.
• Identified when analog tape formula was prone to “sticky shed” and baked if necessary.
• Performed calibration of analog tape machine and noise reduction units for each tape as required.
• Remastered and created duplication-ready CD layout with complete ISRC subcode information.

Marketing and Graphic Design

• Created and managed brand identity for several divisions within the company, including all design work.
• Set marketing strategy and objectives, developed communications material, and tracked campaign effectiveness.
• Created and maintained a database of existing and potential customers for marketing initiatives.
• Designed CD packaging, sheet music titles, including additions and corrections to the original engravings.

Photography

• Photographed scenes, artist portraits, candids, and other elements for use in CD packaging, sheet music, the Internet, and promotional materials.

Bulk Mail

• Designed brochures, postcards, and other promotional mail pieces.
• Compiled and managed address databases by location and industry.
• Used CASS-Certified software to verify and correct addresses and create presorted, bar-coded postage labels.

Wholesale and Retail Sales

• Managed wholesale and online retail sales.
• Managed inventory including ordering, and importing of sheet music, music books, and recordings.
• Tracked sales data and generated reports.
• Evaluated and redesigned the entire internal process for managing sales and inventory control.
• Trained employees in order processing.
• Provided customer support.

Awards

•  2007 MPA Paul Revere Awards for Graphic Excellence; 1st Prize - Folio (Educational), "African Rhythms & Beats”—Art Direction / Design / Photography.

DesignHaus was a photo studio, classroom, and performance space with an emphasis on art and photography instruction.

• Created curriculum and all associated materials for "Intro to Studio Lighting" class.
• Teaching methods combined lecture with hands-on learning in topics including: studio lighting equipment and light modifiers, set-up and measurement of studio lighting, high and low key lighting, and simple, effective lighting techniques for portrait photography.

InterVision Ltd. specialized in internet business services development and online marketing. Digital Coal, an Application Service Provider division of InterVision Ltd., was added in 1999 to provide a suite of scalable online publishing and productivity tools that required no programming knowledge.  Clients include Blodgett, New England Culinary Institute, Magic Chef, Basin Harbor Club, Bombardier Capital, and the State of Vermont Travel & Tourism.

Senior Producer

• Ensured that the vision and goals of clients were carried through from the initial concept to the final product while ensuring that the clients' pre-existing marketing strategies were consistent with online initiatives.
• Oversight of all aspects of the planning, information architecture, design process, scheduling, and production from project inception to completion.
• Created/managed banner ad placements.
• Produced, edited, encoded, and integrated audio, video, and multimedia elements.
• Tested, proprietary CRM product (Digital Coal) including interface design.
• Developed PowerPoint presentations for new business development.

In addition to my duties as Senior Producer:

Network Administrator

• Linux server administration and Windows 95/98/NT and Macintosh desktop support for 20-30 users.
• Network planning and implementation for an additional company location.
• CVS administration and support for the development team.
• Telecommunications hardware installation and maintenance.

Art Director

• Developed design concepts; ensured successful presentation of concepts for end-user.
• Photo and art editing.
• Ensured brand consistency.
• Management of accounts.
• Oversight of production.

WebSense was an ISP and web hosting provider; UTC supplied network and telecommunications design services. Both were divisions of SPI MicroElectronics Inc.

• Designed web pages using HTML and JavaScript.
• Created graphics, animation, audio, and other multimedia elements for delivery over the Internet.
• Designed marketing and promotional materials.
• Developed PowerPoint presentations with audio and video for use as digital signage.
• Developed, designed, and built user interface, online help system, and technical documentation for Internet Gateway and Firewall product.
• Assisted with telecommunications hardware installation and programming.
• Network cabling installation and testing at several company locations.
• Designed and implemented Computer Training Classroom.
• Provided multi-platform technical support for Dial-up Internet access customers.
• Created technical documents, user manuals, HTML help files, and other customer support documents.

• Offer expertise with large-format view cameras, 4x5, Medium format cameras, 35mm, and digital equipment.
• Provide studio and location lighting equipment set-ups with an emphasis on creative lighting techniques.
• Provide special effects and multiple images using conventional and electronic manipulation techniques.
• Electronic retouching using Photoshop.
• Private & Group Photo Instruction.

Clients include Jeh Kulu, Burlington Free Press, Amadis, A Little Lingerie Company, The Green Closet, Spielpalast Cabaret, Craig Maravich, Pilar Netzel Metal Arts, D-Shot, 2nd Agenda, and Roku.

Supply a wide range of services related to multimedia production

• Provide full-service video production.
• Lighting / grip / electrical.
• Motion graphics & animation.
• Musical composition and sound design.
• Video editing / compositing.
• Post-production editing, graphic design, audio mixing, and multi-format deliverables.

Clients include Best Summer Ever (2020), Lincoln Community School, IPJ Realty, Darkroom Gallery, Zeno Mountain Farm, Darkroom Gallery, Lane Press, St. Albans Historical Museum, Green Mountain Online Marketing, Sentient Software, and Gleason Brothers Industries.

• Live-sound FOH support for various local, regional, and national touring artists, including Johnny Paycheck and Hank Thompson, throughout the New England area.
• Provide services including MIDI/audio consulting, synthesizer, signal processor programming, sound design, producer, and recording/mix engineering.
• Analog-to-digital transfer, restoration, and mastering.

Maintain a fully equipped recording studio to produce high-quality recordings.